Influencer Marketing

I am highly skilled in managing multiple large scale organic and paid influencer campaigns simultaneously for a wide range of fashion, luxury, beauty, wine and spirits, and travel clientele - overseeing sourcing, contracting, content deliverables, performance reporting, and start to finish campaign execution to ensure strategic alignment and measurable results.

My experience includes the below:

-Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele.

• Handle all steps of campaign including negotiation, contracting, creative brief/content strategy, performance reporting and monitoring.

-Source influencer lists for brand + seeding campaigns across micro to macro creators for paid and unpaid partnerships that align with the client’s creative brief and objectives.

-Oversee all seeding and gifting initiatives across clients - from organizing and coordinating requests to managing outreach, prompting deliverables, tracking coverage, and reporting measurable results (including impressions, PR value, and placements).

• Collaborated closely with warehouse teams to coordinate tracking and shipment logistics, ensuring successful delivery and receipt by influencers and VIPs.

-Maintain a loyal network of influencers + creators across lifestyle, fashion, and beauty niches.

-Manage monthly paid + gifted budget, ensuring high impact and brand alignment while maintaining cost efficiency.

-Utilize influencer marketing platforms such as Julius, Creator IQ, and Tribe to proactively research and identify creators with strong engagement rates, relevant audience demographics, and content alignment for each campaign - prioritizing those likely to post gifted products and deliver authentic brand integration.

• Additional proficiency in Melio (ACH, Invoicing, etc), LTK, Upfluence, Linkby, Skeepers, and more.

-Support cross functional relations between social and public relations team.

-Connect clients with top tier talent, stylists, and influencers.

-Evaluate and track social coverage/placements + deliver EOM/EOW results, monitor for deliverables.

-Conduct performance analysis to optimize future campaigns and partnerships.

-Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).

-Drove over 165 million impressions for a single client event through strategic influencer partnerships and activations.