• Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele.

  • Handle all step of campaigns including negotiation, contracting, creative brief/content strategy, performance reporting and monitoring.

• Manage all seeding/gifting efforts across clients (organize and coordinate sample tracking) + lookbook curation.

• Surpassed organic placement KPIs.

• Maintain a wide network/relationships with influencers/VIP/Stylists

• Design product, mailer, event layout, and invite mock ups.

• SEO optimization for agency site.

• Support cross functional relations between social and public relations team.

• Connect clients with top tier talent, stylists, and influencers.

• Liaison directly with influencers to cultivate relationships with clients.

• Evaluate and track social coverage and media placements + deliver EOM/EOW results.

• Conduct performance analysis to optimize future campaigns and partnerships.

• Build quality influencer lists using data and analytics to identify and source talent/influencers that fit the creative brief and brand direction.

• Identify key trends/newsjacking and translate them into pitching moments to highlight hero/energy styles.

• Scored press hits in WhoWhatWear, PureWow, stupidDOPE, ELLE, Yahoo Life, WWD, Etc

• Maintain ongoing awareness of the media landscape + conduct weekly audits to update media lists accordingly.

• Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).

AMP3 PR

August 2023 - May 2024

-Provided 8-12 clients with functional support in press relations, social media, launch activations, and influencer marketing.

-Tracked all media coverage through an internal database and built reports to analyze total circulation and UVPM.

-Acquired press coverage through pitching to contacts in the fashion, beauty, and lifestyle industry.

-Scheduled organic social media content on Instagram and Tik Tok.

-Conducted outreach to influencers in the beauty/lifestyle space for PR mailing opportunities, event invitations, and paid content.

-Updated media lists by tracking media job updates within the industry on a day-to-day basis, and compiled a monthly internal send-out of information.

-Aided in the planning and execution of brand trips for launch activations.

-Authored weekly blog posts that raised SEO index by 48.25%

Noble House Media Group

June 2023 - August 2023

Scheduled, managed, and created written and visual content for clients across NY, CT and MA. Assisted with overall digital marketing campaigns.

Dealt with PPC Advertising, and helped create ad copies for clients based on target audience.

Beyond Beauty Project LLC

June 2023 - August 2023

Developed and scheduled social media content for the companies several platforms. Created content calendars, Instagram reels, Tik Toks, and designed graphics for posting. Tracked following activity and managed online community engagement.

Mrkt Partners

Feb 2023 - May 2023

Pitch Ideation, Influencer Outreach, Campaign Execution, Graphic Design

Copywriting: Press Releases, Newsletters, Blog Content, Articles, Short Leads, Pitch Letters

Contributed to brand - influencer campaigns, enhanced overall public relations strategy

Alpha Sigma Tau

Dec 2022 - Dec 2023

Spear-headed entirety of recruitment/pre-recruitment season,

Coordinated 7+ events for over 200+ attendees; as well as designed apparel, curated decor catalog, constructed financial plan (Excel), managed committees, created marketing (Tik Tok/Instagram) posts, organized catering, arranged gifting, and more. Included: Event coordination, Whole Sale Vendor Communication, Graphic Design, Management, Product Buying, Public Speaking, Layout Construction

F.E.E.D THE FEED MOVEMENT LLC

June 2023 - Present

Developed graphic and written content for weekly posts, Boosted engagement on Instagram account