My event planning expertise spans the full lifecycle of execution, with a strong focus on aligning brand storytelling with guest experience.

Responsibilities have included vendor sourcing, outreach, and on-site walkthroughs; managing event set-up and break-down; overseeing guest check-in; and serving as an on-site brand representative. I have conceptualized and executed themed experiences, designed and assembled custom gift bags and mailers, and coordinated all visual and experiential elements. I’m well-versed in budget management, F&B/catering sourcing, and producing detailed floor plans, renderings, and mockups. Additionally, I’ve led the development of targeted media and influencer invite lists, overseen product distribution, and delivered thorough post-event reporting and recaps

A curated selection of events I’ve helped bring to life through various roles in public relations - from concept to execution.